Ed Morris Automotive Group · Columbia, Jefferson City, Lake Ozark

Executive terminal.

Four stores. Twenty-one agents. Rolling thirty days of every conversation on every floor — assembled into the three decisions only ownership can make.

Daily briefing →

The group

Four lots.
One ledger.i

Close rates, rolling thirty days.

Columbia · Kia

Columbia, MO

19.2%

Jefferson City · Kia

Jefferson City, MO

15.4%

Columbia · Used

Columbia, MO

14.8%

Lake of the Ozarks

Lake Ozark, MO

11.3%

Network at a glance.i

rolling 30 days

Conversations

1,842

Closes

312

Close rate

16.9%

Walk-aways

884

Re-engaged

171

Recovered

$4.1M

Pricing intelligence

The price gap report.i

Where they walked, and what they told us they would have paid.

$504K on table

2024 Sorento X-Line AWD

63 days · 2 units · K24-812

$38,900 listed

$35,200

$30K$35K$40K

would buy

2023 Telluride EX

41 days · 1 unit · K23-604

$48,400 listed

$44,800

$40K$45K$50K

would buy

2020 Ram 1500 · pre-owned

88 days · 1 unit · P20-014

$31,900 listed

$28,100

$25K$30K$35K

would buy

2024 K5 GT

37 days · 1 unit · K24-231

$34,200 listed

$32,600

$30K$33K$36K

would buy

2024 Sportage Hybrid EX

29 days · 2 units · K24-119

$36,800 listed

$34,500

$32K$35K$38K

would buy

Across five slow-turning units, 60 buyers told us during a conversation what they would pay. The delta between your listing and their willingness-to-pay is real, recent, and quotable.

$504K

aggregate · on table

Inventory gaps

What they asked for,
that you don't have.i

Every customer request logged. Ranked by frequency. 30 days.

White Rogue SV

2023+ · under $30K

Used Telluride

7-seat · under $42K

AWD compact SUV

hybrid · any colour

Used truck · tow pkg

$28K max

EV · sub-$40K

rebate-eligible

Manual transmission

any · sub-$25K

For the sourcing team: how quickly can we acquire fourteen white Rogue SVs at auction? At an estimated $2,400 gross each — that is $33,600 of captured gross this month alone.

Who walks in

Demographic picture.i

Every customer categorised from the conversation — not a survey, not a guess.

HOUSEHOLD SHAPE

Family 4+

38%

Couple

25%

Single

19%

Retired

11%

Student

FINANCING READINESS

Pre-approved

41%

Prime (est)

33%

Sub-prime

19%

Cash

Foot traffic

By hour, by day.i

conversations · Columbia Kia · 30d

MON

TUE

WED

THU

FRI

SAT

10A

12P

Saturday 12–4 PM is your peak. You had three agents scheduled last Saturday against 46 conversations.

Why they walked

Top eight blockers.i

884 walk-aways · 30d

Price too high

32%

Wrong colour

18%

Not in stock

15%

Trade too low

11%

Still shopping

Fin. denied

Feature missing

Bad experience

Recovery

Walk-aways recovered.i

171 of 884 re-engaged · $4.1M recovered

19.3%

recovery rate

Same vehicle

54%

Price drop

28%

Alt match

18%

Industry average recovery: ~2%. Your floor runs at nearly ten times that — because the AI never forgets what the customer told you.

Before Closer, after Closer.i

group-level · rolling 30 days

Before Closer · baseline month

Walk-away recovery rate. ~18 recovered out of 884 walk-aways — most of them accidental (customer happened to call back).

Conversations captured0

Structured profiles0

Follow-ups sent~40 / mo

Recovered revenue~$420K

After Closer · pilot month 1

19.3%

Walk-away recovery rate. 171 re-engaged of 884 — because the AI never forgot what the customer told you, and drafted the outreach on arrival.

Conversations captured1,842

Structured profiles1,842

Follow-ups sent612 / mo

Recovered revenue$4.1M

Investment · Ed Morris pilot

$18,000 / month.
For all four lots.i

A rounding error against $504K in first-month recovered revenue. Pilot rate locks for the first three months — after that, standard rate at $8,500/store. Either way, the system pays for itself in four recovered deals per month.

Monthly cost · pilot

$18K

$4.5K × 4 stores

Infra included

~$900

deepgram · haiku · hosted

Visible revenue / mo

$504K

price-gap alone, month 1

Return ratio

28×

recovered ÷ subscription

Morning briefing · 9 Apr 2026 · 9:00 AM CT

Three things before your 9:30.i

Generated overnight from every conversation across all four stores. The same briefing was prepared for each store manager — customised to their floor.

The used-truck gap is costing you $504K.

Eighteen buyers in the last thirty days said they would pay near $28,000 for a used 4×4 with a tow package. You don't have one. The Ram 1500 on the Columbia used lot at $31.9K has sat eighty-eight days.

Eric Lund needs EV product training.

His close rate on EV inquiries is 6% — floor median 19%. Three customers last week mentioned the Niro EV and walked. Strong on ICE. Specific, fixable gap.

iii

Saturday is under-rostered.

Your peak is Saturday 12–4 PM — forty-six conversations against three scheduled agents. Conversion drops 34% when the ratio exceeds 1:4. Adding one body likely captures ~$38K next Saturday.

Four lots.One ledger.i

Network at a glance.i

The price gap report.i

What they asked for,that you don't have.i

Demographic picture.i

HOUSEHOLD SHAPE

FINANCING READINESS

By hour, by day.i

Top eight blockers.i

Walk-aways recovered.i

Before Closer, after Closer.i

$18,000 / month.For all four lots.i

Three things before your 9:30.i

The used-truck gap is costing you $504K.

Eric Lund needs EV product training.

Saturday is under-rostered.

Four lots.
One ledger.i

What they asked for,
that you don't have.i

$18,000 / month.
For all four lots.i